Kei Shibata, Co-founder & CEO – Appearance at 『Online Marketing, Social Media & Mobile in Travel Asia 2015』 as a speaker
Day 1(2nd Feb)
11.20 – 11.40pm The Content Session: Native Advertising works but Content is Key
86% of travel consumers view 10+ images per website visit. As media consumption is 30% higher on mobile than on desktop, this means that the content must be available on mobile.
Hear the top trends in content marketing which convert ‘lookers’ in to ‘bookers’
Overcome the challenge of balancing organic vs branded vs promotional vs user-generated content
Case studies on Native Advertising: explore analysis of consumer interaction and debate the fine line between engaging & intrusive
Visual & Video: the popularity of video is still growing: when and where should you be using video and how
Kei Shibata, President & CEO, Venture Republic
